Email Marketing Services

Email marketing is a very convenient and secure way of marketing your online business to a large number of people at the same time. All you need to do is getting started with an online digital marketing agency like us.

Email Marketing Services

E-mail marketing is a form of direct marketing, which is used to communicate with the existing audience so they remain with you forever. Email marketing allows your company to maximize your advertising budget without sacrificing the quality and coverage of customers. Working with email marketing services can help you send email campaigns that are effective and ensure successful email delivery also you can reap the positive financial benefits of making such a wise decision to improve your company business.

Email Marketing Services

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Audience Research

Having relevant information about the targeted audience is the foundation of a successful campaign. Audience research enables you to understand the key metrics such as the preferences, expectations, and attitude of the mail recipients. We create relevant email signup forms to fetch all the information required for research. At the same time, we make sure that too much is not asked as it may drive away the user.

Campaign Design

A cohesive and compelling email design guarantees the success of the campaign. With their unmatched expertise and experience, our experts create tailor-made campaigns that grab the attention of the recipients. We craft enticing and meaningful CTAs that have the power to drive the recipients for taking the desired action. We structure emails to fulfill your objectives, whether it is targeting new audience or retargeting the existing ones.

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Email Optimization

Creating engaging emails is not enough, they have to be optimized to deliver an impeccable user experience. We use smart tools such as user history, analytics, and segmentation to ensure that the audience gets the mails that address their specific needs. Our campaigns are subjected to rigorous A/B testing to optimize the click-through and open rates. We use email best practices to generate ones that are perfectly tailored for your business audience.

Analysis And Reporting

Periodic analysis of the performance of a campaign is a must to assess the value being delivered by it. At TEQTOP, we thoroughly analyze the campaign results to learn all about the user metrics. Furthermore, our experts offer their insight as reports on the performance of the campaign as well as suggest the improvements that can be made in it.

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Get a free consultation and keep in touch with our email marketing experts to get your email marketing strategy on track.
Increases visibility of your brand

Employing an effective email marketing plan with the help of expertise will help you build strong relationships with your existing customers, it will help to increase your brand visibility and boost your sales performance. Having an effective email marketing template helps to grab the attention of those people who are seeking assistance to solve their problems.

Improves brand awareness and recognition

Email marketing is a powerful marketing tool because it is a direct marketing method that encourages long-term regular interactions between customers and a business, and it targets customers at a spot where they visit every day. Creating email campaigns that continually get found to the right audience would cast an influential effect on your brand reputation.

Generates traffic to your site to improve lead generation

Effective email marketing helps your business website to engage with your audience and if you will do that with a team of experts, there are more chances to convert your leads into sales. At Teqtop we expand the results of your campaign by testing different subject lines and using a variety of media.

Frequently Asked Questions

The best subject lines are short and to the point, accurately describing what’s in the email – but also catchy and intriguing, so the reader wants to know more. Once again, this is the perfect place for some A/B testing, to see which types of subject lines work best with your audience.

As a general rule, weekends and mornings seem to be the times when more emails are opened – but since your audience may have different habits, it’s best to experiment and then use your own data to decide.

For some businesses, a newsletter is the way to go. For others, a different approach works better. Newsletters usually feature several different pieces of content, such as recent blog posts and current specials. But it’s also perfectly fine to send an email featuring only one piece of content, or an individual marketing message. Tailor your email structure to your unique audience, and see what works best through experimentation.

The QA process is vital. After you hit the Send button, it’s next to impossible to change anything. If there’s a misspelling or the messaging is incorrect or if the terms and conditions are missing, the results can be disastrous. Create a pre-send checklist and have someone other than the email writer proof the content.

Use catchy images, call to actions and animated gifs that attract attention. Don’t use too many font types, font colors, and font sizes. Let the line spacing be enough. This gives good readability. Depending on the context of your emails its great to use bold colors.

The key to getting subscribers to open your emails is by writing a stellar subject line every time. Other than your company name, that’s all they have to help them make that split-second decision when they see your email in their inbox.

Unfortunately, it’s different for each business. For some, once a month is plenty, while for others, daily emails are just fine. Again, it’s a matter of experimentation and testing to see what your particular audience responds best to.

Every brand considers different metrics the most valuable—you have to decide which is the best indicator of success for your particular campaigns, based on your unique goals. The most important thing is to analyze a series of consistent metrics. Looking at any metric in isolation isn’t a good idea because it's usually easy to improve a single metric. If you look at multiple metrics, you’ll have a better idea of performance.

The success of your email marketing efforts will only be successful if you start with the right list. Your email marketing list should consist of past, current, and prospective customers. Your efforts should be focused on reaching an engaged audience that is interested in what your organization has to offer. If you’re pushing information out to people who aren’t interested, you are wasting your time and building a bad email marketing reputation.

Customers open emails they connect with and those, which sound relevant. So, the first thing you need to do is to understand your customer’s expectations and things that matter to them the most.

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