Email Marketing Services

The best subject lines are short and to the point, accurately describing what’s in the email – but also catchy and intriguing, so the reader wants to know more. Once again, this is the perfect place for some A/B testing, to see which types of subject lines work best with your audience.

As a general rule, weekends and mornings seem to be the times when more emails are opened – but since your audience may have different habits, it’s best to experiment and then use your own data to decide.

For some businesses, a newsletter is the way to go. For others, a different approach works better. Newsletters usually feature several different pieces of content, such as recent blog posts and current specials. But it’s also perfectly fine to send an email featuring only one piece of content, or an individual marketing message. Tailor your email structure to your unique audience, and see what works best through experimentation.

The QA process is vital. After you hit the Send button, it’s next to impossible to change anything. If there’s a misspelling or the messaging is incorrect or if the terms and conditions are missing, the results can be disastrous. Create a pre-send checklist and have someone other than the email writer proof the content.

Use catchy images, call to actions and animated gifs that attract attention. Don’t use too many font types, font colors, and font sizes. Let the line spacing be enough. This gives good readability. Depending on the context of your emails its great to use bold colors.

The key to getting subscribers to open your emails is by writing a stellar subject line every time. Other than your company name, that’s all they have to help them make that split-second decision when they see your email in their inbox.

Unfortunately, it’s different for each business. For some, once a month is plenty, while for others, daily emails are just fine. Again, it’s a matter of experimentation and testing to see what your particular audience responds best to.

Every brand considers different metrics the most valuable—you have to decide which is the best indicator of success for your particular campaigns, based on your unique goals. The most important thing is to analyze a series of consistent metrics. Looking at any metric in isolation isn’t a good idea because it's usually easy to improve a single metric. If you look at multiple metrics, you’ll have a better idea of performance.

The success of your email marketing efforts will only be successful if you start with the right list. Your email marketing list should consist of past, current, and prospective customers. Your efforts should be focused on reaching an engaged audience that is interested in what your organization has to offer. If you’re pushing information out to people who aren’t interested, you are wasting your time and building a bad email marketing reputation.

Customers open emails they connect with and those, which sound relevant. So, the first thing you need to do is to understand your customer’s expectations and things that matter to them the most.