Domain Authority (DA) is a metric developed by Moz, a prominent SEO (Search Engine Optimization) software company. It is designed to evaluate the overall strength and authority of an entire domain or website in search engine rankings. The DA score ranges from 0 to 100, with higher scores indicating a stronger and more authoritative domain.
Key points about Domain Authority:
The scale is logarithmic, meaning it's easier to improve from a DA of 10 to 20 than it is to improve from 60 to 70. A new website typically starts with a DA of 1.
Moz calculates Domain Authority by considering various factors, including the number and quality of backlinks, the structure of the website, social signals, and other factors that contribute to a website's authority.
Domain Authority is often used as a comparative metric to assess how a website compares to others in search engine rankings. It helps website owners and marketers understand their site's competitive position.
SEO professionals use Domain Authority as part of their SEO strategy. It can be a useful benchmark for evaluating the potential ranking strength of a domain.
Backlinks from high-authority and reputable websites positively influence Domain Authority. However, it's not just about the quantity of backlinks; the quality and relevance also play a crucial role.
Page Authority (PA) is a metric developed by Moz, a leading SEO (Search Engine Optimization) software company. Similar to Domain Authority (DA), Page Authority is designed to measure the strength and authority of an individual web page rather than an entire domain. The PA metric provides insights into how likely a specific page is to rank in search engine results.
Key points about Page Authority:
Page Authority scores range from 0 to 100, with higher scores indicating a stronger and more authoritative page. A new web page typically starts with a PA of 1.
Moz calculates Page Authority by considering various factors, including the number and quality of backlinks pointing to the specific page, the relevance of the content, on-page optimization, and other factors that contribute to a page's authority.
Unlike Domain Authority, which assesses the overall authority of a domain, Page Authority focuses specifically on the strength of an individual web page. It provides a more granular view of a page's potential to rank in search engine results.
Page Authority is often used as a comparative metric to evaluate how one page compares to others in terms of search engine rankings. It helps website owners and marketers understand the competitive strength of individual pages.
Like in the case of Domain Authority, backlinks from high-authority and relevant websites positively influence Page Authority. The quality, relevance, and diversity of the backlink profile contribute to the strength of a page.
SEO professionals often use Page Authority as part of their SEO strategy to assess the strength of individual pages. It can help prioritize optimization efforts and identify pages that may need additional attention to improve their ranking potential.
A comprehensive SEO strategy should consider various factors, including content quality, user experience, on-page optimization, and technical SEO, in addition to page authority.