The importance of social media in communication is a constant topic of discussion. Online communication has brought information to people and audiences that previously could not be reached. It has increased awareness among people about what is happening in other parts of the world.
• Tailor your social media posts for each network.
• Content is still king.
• Create multiple visuals for your content.
• Use hashtags in your social media posts.
• Harness the power of emojis for your social media posts.
A post is content you share on social media for your followers to see organically. An ad is a paid post to target an audience outside of your followers based on demographics and interests. Because most social media algorithms limit the number of followers who see your business' content organically, we recommend promoting important or relevant posts to guarantee more people will see them. Another great indicator of a post that should be promoted is one that performs well organically. If it's doing well on it's own, putting money behind it will increase its reach.
• Showcase the company's branding, products and community.
• Use the correct image sizes.
• Create your designs in RGB color mode.
• Make your designs visually consistent.
• Devote more space to images than to text.
The term social media refers to a computer-based technology that facilitates the sharing of ideas, thoughts, and information through virtual networks and communities. Social media is internet-based and gives users quick electronic communication of content, such as personal information, documents, videos, and photos.
Ads are called different names on most social channels, but in the end they are fulfilling the same purpose. On each platform you can set up an advertisement directly from the post to increase engagement, or set up a more advanced ad through the social channel’s advertising platform.
• Facebook & Instagram
• Twitter.
• LinkedIn.
• Pinterest.
Between your completed masterpieces, you can post other things (including Instagram stories) such as:
• Works in progress.
• Behind-the-scenes videos.
• Before and after images.
• Happy clients using your designs.
• Concept development.
Social media design is the visual content used for digital marketing efforts used on social media. This can include images, gifs, videos, animations, or other graphics posted on Instagram, Facebook, Twitter, and other social media platforms.