Email marketing is a cost-efficient and highly productive approach towards producing and closing more leads, with an average ROI of 4,400 percent. Customers are connected to digital technology 24 hours a day, seven days a week in today's world. With so much competition around, standing out from the crowd can be challenging. Opting for email marketing is one of the most effective ways to establish connection with prospective customers and also to stay connected with current customers. Email marketing efforts are simple, efficient, and cost-effective. TEQTOP, a digital marketing agency in Iowa, offers opt-in email marketing, drip email marketing, and marketing automation as a low-cost solution to improve referrals, up-sells, leads, and booked projects.