Do you want to see your business creating a buzz in the digital world? Then SMM is one of the top solutions for your desire. SMM or Social Media Marketing is a marketing way for your business to touch the height of success as well as profits. It allows you to build a business presence worldwide with the assistance of social media platforms that include Facebook, Instagram, LinkedIn, Twitter, Pinterest, etc. These social media channels take your business to the next level by reaching your maximum targeted audience. In the social addicted world, SMM helps in boosting a business’ social reach, which has become the central aspect of a company’s survival.
If you want your business to flourish the exposure it needs, then you better adopt SMM as a necessary part.
Choosing the right platform to market your products is the main nerve of digital marketing, and it is what helps run your business in the best possible direction.
Being the biggest social media platform, Facebook Marketing offers multiple opportunities to the advertisers for creating hype among its online audience.
As it is extremely famous among a variety of demographics like age and gender, there are high chances for customers’ engagement with the platform.
With the assistance of Facebook ads experts, you can run advertisements on this application and increase the audience's reach on your site.
The advertisers have an option to select the location where they want to advertise the product or services, for example, within a 10-mile radius or more.
Facebook campaign managers can take help from valuable data points like users’ occupation, interest, past activity, etc. and create a strategist process for your service advertisement.
The pricing of Facebook ads depends upon the budget you want to spend, the audience you want to target, the area you want to select, and many other factors. You don’t need to get confused, as our Facebook Ads managers are here to guide you throughout the process.
The Facebook ads experts at TEQTOP with Facebook marketing benefit you in your brand awareness, conversion of leads, direct traffic, and many more lucrative advantages.
With appealing aspects, Instagram is ruling the heart of not only the general public but of businesses as well.
Instagram advertising is the best fit for enterprises that can manifest their services and products visually.
It will emphasize the connection of customers with your products to a great extent via attractive videos and photos options that Instagram marketing offers.
Due to a massive user base, the engagement rate on Instagram is higher than on Facebook and other social media platforms.
Our Instagram ads manager takes your customers to the service page by linking the Instagram ads to the product pages.
Relish the quick and easy engagement by hiring our Instagram ads manager for Instagram marketing.
Instagram advertising provides simple access to remote Instagram posts globally.
LinkedIn is known as the largest professional network among all the professional social media platforms. It offers advertisers a great opportunity to connect with the corporate audience.
LinkedIn marketing allows you to target customers on the basis of job qualifications.
This LinkedIn paid marketing has higher chances of lead conversion due to the highly-qualified professionals’ user base.
As per the top LinkedIn marketing strategy, LinkedIn paid advertising assures the best results for B2B product businesses.
The 4 LinkedIn marketing solutions - Sponsored content, Sponsored Messaging, Text and Dynamic ads, Lead Gen Form
Since its launch in 2006, Twitter has come under the most popular social media channels list. Recent updates, breaking news, high or every level of celebrities' interaction on Twitter made it possible to create a wider user base.
Twitter advertising campaigns benefit enterprises in the sale of maximum products due to the regular availability of its users on the platform.
Twitter Paid promotion connects your business with millions of its users and provides meaningful results.
We proceed with two ways of Twitter paid promotion to create ads:
A) Quick Promote
Twitter is way smarter than you think. It promotes Tweets to your targeted community automatically. It allows advertisers to select a Tweet from the timeline and choose the target audience only, then the rest of the work Twitter handles by itself.
B) Twitter Ads
These objective-based ads mean they are optimised towards the selected goal. We initially choose preferred business objectives, and then Twitter bills us for the action that would be aligned with the objectives.
In Pinterest advertising, Pinterest ads are regular pins that advertisers pay to make placed in front of people where there are more chances for them to see. It mainly surfaces in the home feed, relevant search outcomes, and category feed of the targeted audience. Pinterest paid ads have their own benefit for the services or product owners to serve.
It is one of the ideal platforms for social media marketing, as customers intentionally access this digital platform to search and buy products.
Being known as promoted pins, Pinterest shows promoted pins based on users’ interests, past activities, and actions on websites.
Without distracting users, Promoted pins simply blend into the Pinterest boards, which is missing in other platforms.
Pinterest is also a highly visual platform loaded with almost all types of videos and photos that users search for. Therefore, Pinterest marketing comes with fruitful results, especially for eCommerce retailers.
Before promoting pins, our digital experts make sure that the pins meet the following criteria :
A) Saved to your own business profile
B) Videos are not of the third party
C) Save to public boards
D) Follow ads standards
E) Have destination URL
F) No link shorteners in description and destination URL
With the advancement in the digital world, you can use several advertisement options to boost the social reach of your enterprise. Here are some ad types that can add value to your campaign.
Photo Ads
Photo ads are an effective way of marketing to bring traffic to the website. Like other digital ads, photo ads are also shown across social media’s news feeds and sidebars. These are simple yet contain complete information required to know by customers. The high-quality photo ad is one of the main agendas. Therefore, Teqtop never lets its customers down in any essential aspects of photo ads, as we know its importance in building your brand awareness. Our team of professionals create enticing ads and place them right in front of the target audience. Your audience can show interest by clicking a call-to-action button created like “Shop Now” or “Download”.
Video Ads
These moving visual ads are usually watched by a significant proportion of social media users if it’s not more than 1 minute long. We, as digital experts, are familiar with the influential factors of ads and better understand how, when, and on whom to target those. We keep the video ads small in length and put important details to educate the audience. Instagram and Facebook have an in-build option to design short and looping video ads that are easy for its users to watch as well as interact while scrolling the news feed.
Story Ads
Story ads are among the new popular marketing tools. Visiting websites just after viewing its product in stories ads is one of the normal purchases for customers, but for businesses, it is the best way to increase sales. As Instagram has users in billions, it is no less than a bright opportunity for brands to make themselves known to a considerable population. On Facebook stories, photos can be viewed to users for 6 seconds and for video, it would be increased to 15 seconds. On the other side, in Instagram story ads, photos and videos both can be viewed for 120 seconds. You will not fail to get customer attention via this effective approach.
Messenger Ads
Apart from user stories and newsfeed ads, Messenger ads never let you down to take maximum customers to your business website. These messenger ads are displayed between conversations in a user’s chats tab that usually distract the attention towards them. The targeted community can simply click on ads to initiate the automated conversation via Messenger. Moreover, these ads can link customers to websites for products’ searches.
Audience Targeting
Promote on Social Media Platform
Paid Search ad Social ads
Improve Quality Score
Social media marketing strategy contributes a significant role in achieving a win-win SMM scenario. We proceed with a perfectly designed strategy to implement every technique in the right place.
The SMM team at TEQTOP is pro in handling businesses paid digital marketing campaigns that usually serve the best outcomes in return. Our experts are familiar with all the recent and required knowledge of SMM that helps our clients in implementing up-to-date strategies in their business digital marketing. If you are eager to encounter a win-win campaign, then you better rely on one of the most talented teams of digital marketers.
Teqtop never fails to guide its clients in the right direction and take their business to the next level. Do you want to have a similar experience or know more in-depth? We are happy to assist you as per your availability. Contact us today and meet the comprehensive digital marketing solution.
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It’s essential for both but in different ways. While B2C businesses can focus on more light-hearted, fun social media posts, B2B businesses need to use social media to share valuable industry content.
The most powerful social media marketing strategy depends on several factors, such as the products/services being sold, the targeted audience, and the marketing team's budget and expertise.
Let’s face it: the world’s gone social. 30% of all time (and counting) spent online on social media. If you want to get in front of people, social media is how to do it.
Facebook remains the most important social media platform for many marketers. With an active user count of close to 2.8 billion, Facebook is the most popular social network worldwide.
Post consistently.
Let your passion and personality shine through. Engage in conversations, Answer questions, Encourage audience engagement, Provide valuable content freely without getting salesy, and be creative.
We can measure success by using the metrics: traffic, leads, and customers but the bottom line that determines its success is how many people it drives to your site, how many of them are qualified leads, and how many of them become customers.
In short, NO. People follow your brand on different platforms for different reasons, and this means that you can’t expect to have the same audience across all platforms.
On average, companies that effectively use social media advertising to generate brand awareness will increase their sales by 23%.
Increase trustworthiness and brand recognition. Increase levels of customer service and satisfaction. Foster online communities and tell authentic stories. Become part of the zeitgeist.
