Search Engine Marketing Services

SEM: A Strategy That Switches ON The Business Success

Let your business experience rapid traffic on the website and create a buzz in the market. Social Media Marketing or SEM Marketing is known for these influential acts. It is what offers businesses a chance to move ahead in a short span of time. SEM is the most potent digital advertisement that takes your brand in front of active searchers or customers on Google, Youtube, Bing, Yahoo, and other search engines. To make a successful move in the digital marketing era, TEQTOP could be your topmost reliable solution. Being highly skilled in Search Engine Marketing, our experts' every SEM strategy hits the unsuccessful aspects at the right point and overcomes them by enhancing your reach and generating more leads.

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SEM Platforms

If your enterprise is not getting the exposure it needs, then SEM is the best remedial measure you can have. It offers several platforms to showcase your products in the form of ads. The topmost result-oriented SEM platforms that we provide services in:

Google Ad or Google AdWords is one of the SEM platforms mainly popular by the name of highest traffic search engine globally. The analytical capabilities of Google ads live up to the name of the data analytics powerhouse that it built for itself.

Google Ad can be the best option to market your business in front of millions of users yet attain complicated Practices for a successful outcome. With Google Ads management, users will only be able to find your ad if they search for the keyword you chose to target. Therefore, it needs Google Ad specialists to work on keyword strategy and access the campaign. Leave your sophisticated Google ad marketing on our professional Google Ads managers and see it accomplishing your desired goals.

Types of Google Ads

Google Ad services are not limited to one or two types, as its more comprehensive prospect offers its users five types of ads. Types of Google ads include:

Responsive Search Ads

Dynamic Search Ads

Image Ads

App Promotion Ads

Video Ads

Showcase Shopping Ads

Product Shopping Ads

Call Only Ads

Bing Ads or Microsoft Ads is another effective SEM platform to market the business. It allows showcasing ads on the Bing Search Network as well as its partner networks. Bing Ads marketing offers cheaper Cost-Per-Click than Google Ads. The best part of the Bing Ads marketing platform is that it provides several options for budget setting, ad network distribution, and location Targeting. Therefore, it assists in optimizing SEM campaigns.

The professional Bing Ads Managers at Teqtop are well versed in running Bing Ad campaigns that help our clients achieve success as an outcome. Users per month usually do 12 billion searches, and these Bing Ads reach around 40 million desktop users, which is missing in Google Ads. So, avoiding the Bing Ad campaigns can make you disconnected from the users available on Bing. As an experienced Bing Ads Agency, we can firmly assist you in creating a buzz on Bing with Bing PPC Management services.

Types of Bing Ads

Expanded Text Ads

App Install Ads

Dynamic Search Ads

Smart Search Ads

Product Ads

Responsive Search Ads

Microsoft Audience Ads

Multimedia Ads

When it comes to discussing SEM Platforms, Yahoo Gemini Ads can never be missed. Its approach is similar to Adwords, where advertisers bid on search keywords and phrases. Yahoo search engines display ads based on bid amount and quality score combination that is usually based on your click-through rates. Moreover, these ads are advertised on Yahoo-affiliated sites as well.

Yahoo Ads is the only marketing platform that offers search and native advertising at one online marketplace. Yahoo native ads are an excellent way to advertise the inbound content as it targets engaged users with other similar content.

Take the help of our Yahoo Ads managers, and they will deliver engaging advertising campaigns with potential results.

Variety of Yahoo Ads Formats our Yahoo Ads managers can assist you in:

Google Ad services are not limited to one or two types, as its more comprehensive prospect offers its users five types of ads. Types of Google ads include:

Video Ad

App Install Ads

Carousel Ad

Image Ads

Yahoo Mail Ad

Moments Ad

Youtube is recognized as one of the powerful SEM platforms for advertising and expecting desirable results. We, as experienced digital marketers, know the worth that Youtube marketing serves. Therefore, we never miss recommending Youtube Ads to our clients. Youtube video ads are a potent way to widen the business reach. Advertise on Youtube Video marketing if your goal says to target maximum and potential customers.

Youtube marketing is all about art which is not everyones’ matter to deal with effectively. With several technical strategies, our digital marketers have gained a next-level experience to promote businesses’ products and services.

Types of Advertising Campaign - Youtube:

Skippable in-stream ads

Non-skippable in- stream ads (including bumper ads)

Video discovery ads (formerly known as in-display ads)

Non-video ads (i.e., overlays and banners)

Why Choose SEM

If you want to reach the ones you care about the most, then it is the best time to make SEM as an integral part. Search Engine Marketing is the most valuable way to advertise businesses’ products and services. Its benefits are not limited to one or two numbers but have spread its roots in a number of aspects that provide several advantages to an enterprise. The most experienced benefits that SEM offers are:

Reach Your Clients Instantly: Now, you don’t need to wait for a more extended period to reach your customers anymore, as SEM is the potential for quick results.

Shortcuts to Product Pages: For B2B and B2C brands who have an indirect approach of selling products via their sites, the paid ads like Google and Bing provide a shortcut to the online point of sale on the top of SERPs.

Implement And Manage Ads Easily And Quickly: By choosing SEM, you select one of the easiest and simplest advertising campaigns you can stop and start anytime.

Increase Traffic Through Ad Visibility: Now, you can drive relevant traffic to your website by making your website appear on the top of the SERP(Search Engine Result Page) and above the organic results.

Target The Right Audience Through Optimized Ads: Attract the relevant traffic only as, with the help of SEM ads, it will be visible to the ones who will search with similar keywords to yours.

Appear On Competitors’ Related Keywords: It secures your brands’ exposure to your competitor-related keywords and increases the chances to convert their customers to yours.

Getting in front of people who are ready to buy: With SEM tactics, your ads will appear in front of the community who is already interested in your product or services similar to yours.

Create Geo-Targeted Search Ads: Target the people as per their location by specifying the country and creating ads in different languages.

Increase Brand Awareness: It provides an opportunity to make your brand popular by increasing its reach to search engine users. With SEM, your brand can reach millions of customers.

Pay Only Per Action: SEM benefits businesses by charging them with only the clicks users made. No payment invested in SEM goes into vain.

Test And Measure Your Performance: What is more beneficial than knowing the performance of the campaign side by side you perform. With this approach, the advertisement can be tested to measure performance.

From research, execution, testing, and tracking, our all-in-one SEM services will handle your business' SEM in a way you never imagined.

Why TEQTOP Agency For SEM?

If the effective outcome you are expecting from SEM campaigns, then Teqtop should be the solution you must proceed with. As an experienced and full-service digital marketing agency, Teqtop can take the responsibility from the first to the last step that will come in the way of potential SEM advertisement.

Nothing is new for our team of professionals in the field of Digital Marketing, so potential outcomes can be expected fearlessly. If you are still wondering why to choose us, so you should consider the below-listed points to satisfy your doubt:

We start the process by setting goals for what you desire and need to accomplish, as it increases the chances of reaching the right destination soon.

Plan and make strategies to do the best possible way to invest and allocate the budget. This is where we let our experience speak by implementing result-oriented tactics.

Setting up an SEM campaign is not what we see as our task, but visualizing it in our mind as a win-win SEM campaign lets us run the advertisement efficiently.

Being reliable Digital experts, if we think, we think for you. Therefore, we make recommendations to lower CPC while enhancing the impressions.

We do every possible way to improve CTR as we know its importance in your business and goals. We have only tested strategies that we do implement in the process.

Analyzing the process and performance is part of our plan. We do measure the KPIs like impressions, bounce rate, CTR, conversion rate, another aspect to get familiar with.

After examining the findings, we need to alter the strategy where we find anything missing or required to add. Improvement is what our motto here is in the last step.

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Frequently Asked Questions

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There are a number of reasons why you should incorporate SEM into your marketing tactics. The first and most important benefit is that you will be able to increase brand knowledge and visibility while also reaching a broader target audience.

SEM ads are shown based on the results of an automated real-time auction every time a user makes a search. Which ads show up in which positions are based on how much an advertiser bids; the quality of an advertiser's ads; and the increased likelihood of a user clicking based on ad extensions.

In SEM, companies thrive to drive more and more traffic by attracting targeted customers to their website. In today’s digital marketing world, marketers understand exactly how to use it.

It depends on your objectives, of course. A good search engine marketer should be able to understand your objectives and customize a program to meet them. Some companies are simply looking for more traffic to their website. Others need more leads as efficiently as possible.

Businesses bid on keywords for their SEM ads to appear at the top of the first SERP. Companies provide the search engine with the maximum amount they are willing to pay for a keyword, the copy for the SEM ad and the landing page the consumer will go to if they click.

Google has a vested interest in making sure that nobody can achieve top position 100% of the time, but a number of factors can affect how often you appear at the top of the page.

Search Engine marketing is the most credible way to market your services. Unlike other forms of advertising, search engine advertising provides you a huge scope to come up with substantial information for the consumer.

When consumers look for the terms or keywords related to your business on the search engines, then the value of Search Engine Marketing is understood. Ranking higher on the search engine result pages is not about luck, rather it is the result of solid foundation and continuous effort in the search marketing.

Search engine marketing is not meant to replace all of your other marketing efforts. Instead, it complements nearly every other form of advertising or marketing by engaging customers at the exact point they are searching for products and services that you offer.