After a Decade, Google introduced New Ad Bidding Guidelines! Learn Everything Right Here!
23 May 2025
23 May 2025
We have been using Google as a simple search engine for decades now, but there are people who only use Google for advertisement purposes. Many businesses are using the power of Google and other search engines to promote their brand or products. However, for a long time, the Pay Per Click Strategy of advertising has been a staple for thousands of businesses across the globe.
Recently, in a landmark move, Google has unveiled its most significant update to ad bidding strategies in over ten years. This shift is poised to redefine how advertisers approach paid media performance, particularly in the realms of Pay Per Click (PPC) strategies and brand awareness campaigns. For businesses aiming to optimize their digital advertising ROI, understanding these changes is crucial.
Google's latest update introduces the Smart Bidding Exploration feature, designed to help advertisers unlock untapped conversions by expanding eligible queries without altering audience targeting. This tool leverages machine learning to identify and capitalize on conversion opportunities that may have previously gone unnoticed.
Additionally, Google is phasing out the Enhanced Cost-Per-Click (eCPC) bidding strategy. Starting in October 2024, new search and display campaigns will no longer be able to use eCPC, and by March 2025, existing campaigns will be transitioned to either Manual CPC or a smart bidding alternative.
Every business wants to know the profitability of any process that they put their products through. Everything has to be seen as a potential investment by the business minds. And where there is investment, there has to be a return on investment. If you are spending more on advertisement than what you are earning, it’s just a waste of money.
Digital Advertising Return on Investment (ROI) measures the profitability of your online advertising efforts. In simple terms, it calculates how much revenue you earn for every dollar spent on digital ads.
The basic formula for calculating digital advertising ROI is:
ROI = (Net Profit / Total Digital Advertising Costs) x 100
For example, if you spend $1,000 on a PPC campaign and generate $5,000 in revenue, your ROI would be:
ROI = (($5,000 - $1,000) / $1,000) x 100 = 400%
Absolutely YES!
The PPC marketing technique is one of the oldest strategies that are used by thousands of businesses till date to get the best results from their digital marketing plans. It directly increases the number of impressions and conversions by targeting the correct audience for your brand. With the introduction of Smart Bidding Exploration and the phasing out of eCPC, it's imperative to revisit and potentially revise your PPC strategies.
To conclude this informational article, Google has been a pioneer in the IT industry and it has always supported and encouraged growth of various new technologies that are helping the customers at every step.
For a company like Google, to wait for a decade before announcing updates to its Ad Bidding strategies is big news. Something that Google didn’t update in a matter of weeks or months is a rare sight indeed! The company has been famous for releasing updates for their devices at any given hour. However, according to the new guidelines, digital marketer especially PPC experts will have to follow a standardized way of advertising products.
Google aims to enhance the quality of its Ads Bidding structure with its new update. The new guidelines are made to help marketers find their ground on the digital realm. Young and budding PPC experts who want to learn more about these updates can contact us any time. TEQTOP is here to help out young talent we are also one of the most reputed PPC Services on the internet right now!
