This Is Why Your Google Business Isn’t Ranking (And What to Do about It)

Inaccurate or Incomplete Business Details

Google prefers business listings that are accurate and complete. Omissions like services, hours, or categories can make your listing unavailable in search results.

How to Fix:

• Complete all the fields of your profile like business name, address, phone number, hours, and link to the website.
• Insert a quality business description with local applicable keywords.
• Select correct categories (primary and secondary).
• Upload clear images of your storefront, team, and products.

Poor On-Page Optimization

Your site assists with your Google Business Profile rankings. If your on-page optimization is poor, it may hurt your GBP performance directly.

How to Fix:

• Optimizing key pages with local keywords just like "best digital marketing agency in Mohali" can help a lot.
• Utilize local schema markup (Local Business) so Google knows your business location.
• Make sure your business name, address, and phone number are listed and are the same as your GBP.

Lack of Reviews and Customer Interaction

Google uses reviews as its optimal ranking solution. The websites with latest reviews and customer suggestions often gets higher rankings.

How to Fix:

• You may request your customers to rank/review your website or products on the website. If they were satisfied, they might give you amazing ratings and comments. This will help you rank higher on search engine pages.
• As the number of comments increases, you will have to respond to them appropriately and especially the negative ones.

No Local Backlinks or Citations

Unless you have strong local signals pointing to your business, your near-me search ranking will suffer.

How to Fix:

• Use credible directories like Yelp, BBB, Yellow Pages, and Chamber of Commerce to develop citations on a regular basis.
• Social gatherings and organized events are a great place to increase your customer base and sponsoring these events can help you build better backlinks. You can also use local press releases to gain more traction in your locality.

Website Technical Issues

Google also considers your website's health when ranking your GBP. If your website has mobile or performance issues, it will impact your visibility adversely.

How to Fix:

• Run website audit tools like Screaming Frog or SEMrush to identify and resolve issues.
• Your website must load quickly, be mobile-friendly, and HTTPS-enabled.
• Repair any faulty links, duplicate Meta tags, or missing alt tags.

Inconsistent NAP Details across Listings

Google uses your NAP (Name, Address, Phone number) information to verify your business identity. If it is not consistent on the internet, your profile will not be highly ranked.

How to Fix:

• Ensure all online directories are verified for accuracy.
• Use tools like “Moz Local” or “Yext” to manage and synchronize NAP details.
• Update your Google Business Profile in real-time if something changes.

Ignoring Digital Marketing Trends of

Staying current on Digital Marketing Trends is essential. Businesses that stay current with search behavior changes perform better than businesses that do not.

How to Fix:

• Optimize for voice search queries (e.g. "how can digital marketing help businesses?").
• Make weekly use of Google Posts to publish updates, promotions, and events.
• Employ short videos and virtual tours on your GBP.

No Ongoing Local SEO Strategy

Most business owners have the bad habit of "setting and forgetting" their GBP. But Google incentivizes action and regularity.

How to Fix:

• Make updates to your Google Business Profile every month.
• Develop location-based blog content.
• Use SEO ranking reports to evaluate your performance regularly.

Conclusion

To conclude, we know that Google is becoming bigger and better in every way possible. We have seen hundreds of businesses flop on the internet scene because of using wrong services and not paying attention towards their Google Business Page.

If your Google Business Profile is not ranking, the solution is not one single Band-Aid fix. Instead, it’s a combination of persistent strategies. From optimizing on-page to staying in touch with digital marketing trends 2025, each optimization increases your visibility in local search.

Start with a full site and profile audit using trusted website audit tools, and then implement these Local SEO strategies step-by-step. After implementing all the given information on to your website, you will notice a pleasant change in your website and it will become easier to rank higher on different SERPs. If you need any help with your GBP, TEQTOP is always here to help.